Leprechaun Lexicon

I sit at my father's desk from once upon a time, my childhood.

Briefly my dad was the owner of The Norman O'Connor Realty Company of Newport Beach although technically it is in Costa Mesa. It was the mid-sixties, the corner of 17th and Irvine. Today a Blockbuster Video conducts business at the spot.

My dad's desk faces my dad's garden. He died in this room. February 3, 1995.

John F. Cooke delivered this information to me in the private dining room of Patina. It was his last day as president of The Disney Channel.

That day my own private Camelot died.

Even though I had a house account at Patina, I didn't step foot in that room again for an entire year. The date was February 8, 1996.

The ocassion?

It was Gerry Laybourne's first day at The Walt Disney Company.

This was her welcome dinner from the five senior vice presidents of The Disney Channel.

I chose Patina because I wanted it to be special.

It was.

After we ordered our meals Gerry issued forth a proclamation that with time has become one of the most preposterous utterances ever to leave woman's lips.

"We ate your lunch," said Disney's newest hire on the evening of February 8, 1996 at the site where one year earlier her predecessor on his last day as president of The Disney Channel informed  me my father had just died.

Synchronicity.

Serendipity.

Synergy.

Lucky me!

Today my father's presidential desk accomodates my two Apples.

With DD watching over.

Which means I wouldn't bet against The M.A.N. if I were you.

Confidential to Kimmy Kirkwood: Can you spot the Sharpie Sherpa?

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This is no way to treat a mouse, especially when said mouse is your bread and butter.

My friend Gary Marsh, pictured above, has been written about this week in papers such as the Los Angeles Times, Company Town section. There was speculation why he was not named president of Disney Channels Worldwide.

Nikki Finke covered the story, also.

The comments from her readers were quite pungent.

Why won't people sign their names when they criticize?



When Gary and Jody brought forth Zoey Rebecca they sent out an invitation I love so much that I keep it in my office.



(Gary had a lot to do with High School Musical. He also had a lot to do with why I drove a one-of-a-kind green BMV convertible that he negotiated for me at Pacific BMW. Drove it until it caught on fire in the fast lane of the 101 in Hollywood near Sunset Blvd, that is.)

Exhibit A:



Exhibit B:



Exhibit C:

At the beginning of the semester Janell Shearer, chair of the Media Arts division of the Dodge College of Film and Media Arts at Chapman University, gave me my first demo of the Kindle.

It's only a matter of time before we all have one, or something like it.

Janell Shearer and the Next Big Thing:

A different way to consume books and newspapers:

I am a marketing professor so I am going to muse about marketing.



Current Disney CEO Bob Iger is behind an effort to give Mickey Mouse a make-over, according to The New York Times, which first published New Mickey's new image on November 5:



"Epic Mickey," aka New Mickey, pictured above, is designed to be "more naughty, less friendly, and more selfish."

This has to be the dumbest corporate move ever made, or even considered.

There will be two distinct Mickey's, and to look at them is to know they are different creatures in both form and temperament.

New Mickey will jump to the top of the list of biggest marketing blunders ever.

A blunder bigger than this one:



Bigger than olestra's on-package copy: "Warning. May cause anal leakage" for Pringle's potato chips.



Bigger than dropping the The from The Disney Channel.



New Mickey is much bigger than the marketing blunder of 2009.

The redesign of the Tropicana orange juice logo and packaging.

Total bust. Shelved the whole thing after 60 days and a 20% drop in sales, according to Wikipedia.



No, if this is New Mickey or any Mickey anywhere then Disney is making the biggest blunder in the history past present and future of marketing.

They turned Walt's happy little fella into Dr. Jeckyll and Mr. Hyde:



On the other hand, in the good news department, my personal favorite marketing story of 2009 is this one:

Why, that's Kiela Jade Baca, the reason for The M.A.N.

And who are the two Janell(e)'s?

One is her mom, Janelle Maluenda, a senior Chapman Public Relations and Advertising student.

The other is her guardian angel, Janell Shearer, chair of the Media Arts division of Dodge College of Film and Media Arts, at Chapman University, and the goddess of Chapman PRA.

How lucky does that make Kiela?



Um, pretty darned lucky!

The photo was taken on Tuesday in my office at Marion Knott Studios. Top floor. Kiela visited for four hours.

♥

Let me spell it out for you.

Dog.

It's an a-n-a-g-r-a-m.

Millennial Studios for Millennial Students.

It'll be a Social Media haven.

Chapman staffer Tess Breen and student volunteer Megan Corey participate in pulling off the world premiere of Pusan West, exclusively at Chapman University in the heart of Orange County.

With the U.S. headquarters of Korean auto makers Kia and Hyundai in Orange County, it was no surprise Kia is a sponsor of the Pusan West Film Festival.

Thus, Kia provided, among other things, the festival's courtesy vehicles.

 

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Chapman.

Turning out global citizens one day at a time with:

Documentaries from Africa:

"Us versus Them" is the "big idea," the informing principle behind everything we do at Nick. It's the flame that burns in our hearts and the standard by which we measure everything from new shows and marketing plans to the people we employ.

Last night the Chapman Ad Club was fortunate to have guest speaker Joven Orozco, Ringmaster of Jovenville.



He kicked things off with a custom video-taped message just for Chapman:




An hour and a half later he concluded with a snapshot with the Board of Directors of the Chapman Ad Club:



A broken elbow didn't keep Chapman Ad Club president Nick Dudgeon from learning about Jovenville.

An exciting night at Chapman University brings out president Jim Doti and the mayor of Orange, Carolyn V. Cavecche, arrive at the world premiere of Pusan West.



Film maker Martha Coolidge, Dean Bob Bassett, Chair of Dodge College Media Arts Janell Shearer, mayor of Orange Carolyn V. Cavecche:



The Kogi BBQ truck:



Internet Communications student Lauren Yuncker takes a moment to pay homage to Marion Knott, namesake of Marion Knott Studios and daughter of the founders of Knotts Berry Farm:




Chapman Ad Club's Simon Blockley:



Anna Duffy of Chapman's PRSSA:



Mary Platt, director of PR, for Chapman University:



Just another day at the office:

Here is the extra credit assignment for Pusan West for Internet Communications and Entertainment Marketing.

Note: you must attend a film AND the Q&A session with the filmmakers to receive credit.

The complete schedule is found here.

Internet Communications:

If you attend one Pusan West event with a Q&A session and write a two-page summary plus Tweet ten times using the #PusanWest hashtag, you will get ten extra credit points. Of your ten Tweets, no more than 2 may be ReTweets.

You will turn in to me in print (no-emails) one document: the 2-page summary, plus a copy of each of your ten Tweets with the time stamps. Copying and pasting the Tweets onto one page should do the trick.

Entertainment Marketing

If you attend one Pusan West event with a Q&A session and write a two-page summary plus Tweet three times using the #PusanWest hashtag, you will get ten extra credit points. Each of your Tweets must be unique. Of your ten Tweets, none may be ReTweets.

You will turn in to me in print (no-emails) one document, the 2-page summary, plus a copy of each of your ten Tweets with the time stamps. Copying and pasting the Tweets onto one page to receive credit when you turn them in.

Both Entertainment Marketing and Internet Communications

If you want extra credit for both Internet Communications and Entertainment Marketing, and...

If you attend one Pusan West event with a Q&A session, and write a two-page summary plus Tweet 15 times using the #PusanWest hashtag, you will get ten extra credit points in each class, Entertainment Marketing and Internet Com. Two of the 15 may be ReTWeets.

You will turn in to me in print (no-emails) one document, the 2-page summary, plus a copy of each of your 15 Tweets with the time stamps. Copying and pasting the Tweets is fine.

The Schedule:

Q&As will be conducted at:

Don’t Look Back (director Young-nam Kim), Saturday, 11AM
Evil Spirit; VIY (director Jin-sung Park), Saturday, 4:30PM
A Bittersweet Life (director Jee-woon Kim), Saturday, 7:30PM
Drifting Away (director Dong-won Kim), Sunday, 1:00PM
Last Witness (director Doo-yong Lee), Sunday, 3:30PM

The Pusan West Film Festival gets underway shortly at the Dodge College of Film and Media Arts at the Chapman Film School in Orange County.

The Media Center is set up and good to go:



Our public relations agency Rogers and Cowan has their stamp on the festival's PR:



The signage is up:



And where are you?